Sunday, 9 November 2014

Am I the only one not interested in the John Lewis Christmas adverts?

I really don't get the fascination with the John Lewis ads but I seem to be alone in this.

The first one that I really remember, I may have seen earlier ones, is the one that showed the old dog outside in a snow covered kennel, a little boy runs out, gives him a present and runs straight back into the warm house.

I didn't like the advert, and as far as I remember, it had to be edited to remove that section due to a poor response.

Two years ago, a Snowman struggles through the snow to the store to buy a hat and scarf for snowy girlfriend.  For some reason I always feel sorry for robots and the like, I can't watch a Confused.Com advert, and I couldn't watch the Snowman's struggles.


Last year's was all animated animals and I just felt so sorry for all of them, I again couldn't watch, (it also reminded me too much of Watership Down).

Now this year we have Monty The Penguin, although I know it was a CGI penguin, all I could think of all the way through was, 'that poor penguin'.  I know at the end it is revealed that it is a toy penguin but the advert was already ruined for me.

Had the opening scenes shown that it was a toy, but then the boy imagines that it is real, I think I could have quite enjoyed it.

Does anyone else think the adverts are overrated?

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